The A&F Jean Guide, elevates and displays the top fits and rises, in a clean and interactive layout. Videos help show the customer how the jeans fit and stretch as the model moves around. 

Client: Abercrombie & Fitch

Role: Ux, Design, Video Direction

A&F is moving towards a new visual direction that resonates with the customer more then ever before. To launch and support the new lifestyle imagery, lookbooks were designed in an easy-to-shop feature cateogry page. 

Client: Abercrombie & Fitch

Role: Typography & Design

We took a 1972, 31ft Airstream and converted it into a mobile boutique. This is a cost effective way to have a second location and test a new market. I created the vehicle graphics and designed the info cards for the launch.

Client: Thread on Grandview

Role: Art Direction, Design

We created and mailed this fall lookbook to the top 50 customers. Thread sells a lot of European and independent designer lines that are not yet found in Ohio or in the US. This book gives the top customers a first hand look and introduction to the newest lines.

Client: Thread on Grandview

Role: Art Direction, Design

This gift guide highlights the store's favorite items to
purchase for the holidays. The gift guide was mailed to their top 600 customers.

Client: Thread on Grandview

Role: Art Direction, Design

Maximizing the brand by using strong campaign imagery and bold graphics  to advertise the latest promos and sweeps around the holiday season.

Client: Express

Role: Design

Pinterest was a fairly new social application at the time of this campaign. At this time, you had to be invited by someone who was already a pinterest user. To help fans understand Pinterest and to start following Express'
Pinterest boards, we launched a giveaway sweeps on Facebook. Each day Express, gave away instant invites to Pinterest for those who were new to the application.

Client: Express

Role: Art Direction, Design

A sweepstakes hosted on Facebook that drew in future and current fans into visiting Express’ page daily for a chance to win a gift card. This social campaign led to more fans liking and following Express potentially converting them into loyal customers. 

After analyzing the use of our filters on desktop and mobile, the following was determined:

1. Desktop users hardly interact with our side navigation or the list view of filters located below on our product listing pages.

2. The majority of the site's traffic, almost 70%, is visiting via a mobile device. Which lead me down the path of removing the side nav and the filters from the page. This allowed our product photography to get larger and have more of an impact on the page.

3. How we displayed the filters needed to be more user friendly. We moved the filters from a modal that took up the whole page to a tray that slides in from the right of the users screen. The user can choose to expand the various filters they are interested in.